Brochures

Brochures are printed media, usually in form of single-sheet.

Brochures are usually used to introduce a products or services by trade shows or direct mail distribution. Brochure should be attractive and eye-catching, usually printed in full color.

Brochures may advertise locations, events, hotels, products, services, etc.

Brochures most common types are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). Brochure in a bi-fold form results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).

Catalogs

Catalogs and brochures are different forms of printed media. Catalogs are complex inventory of company services or products, so they need to be clear and practical for use. Brochures need to attract potential clients, while catalogs need to represents products and services.

Catalogs vary in size and complexity. Catalogs can be on one list of paper but also can be magazine format with editorial content.